+ Press / As Seen In

Coverage and features.

What the press has said about holding culture instead of trading it.

“Folklore House is building the quietest kind of empire: one where the artist keeps the keys.”
Nadia Okonkwo / The Marginal Review / March 2026
“A holding company that treats a tattoo chair and a printing press as the same asset class.”
Elias Vance / Counterpoint Quarterly / February 2026
“Patronage, rebuilt for people who never wanted a boss in the first place.”
Rita Halloway / The Long Form / January 2026
“Twenty year horizons in an industry addicted to the two year flip.”
Marcus Bell / Ledger & Ink / December 2025
The Marginal Review
Counterpoint Quarterly
The Long Form
Ledger & Ink
Nightshift Journal
Analog Press