+ Selection Criteria / What We Look For

We do not bet on ideas. We back rooms that already work.

These four things matter more than a business plan.

You or your shop are already known for the work. We look for ten years of craft or a room that already draws a line.

We do not fund ideas. We fund rooms that already make money and need capital to scale without selling out.

You are rooted in a place, a scene or a community. Your customers follow you because you are unmistakably you.

You want to learn from other Houses and contribute what you know. The House only works when everyone shares.